Emails
E1
Launch · Friday family dinner
Tue Oct 6, 2026 · 12:15 PM CT (10:15 AM PT)
Send
Everyone else (Cold Engaged)
- Subject
- Friday dinner, from the freezer
- Preview text
- Order by Oct 23. Family night is a bake, not a cooking project.
- From
- Henn House BBQ <phil@hennhousebbq.com>
- Send
- Tue Oct 6, 2026 · 12:15 PM CT (10:15 AM PT)
- Audience
- Fall Pizza Cold Engaged (X2sMLQ): on the Email List, can receive email, never bought a pizza product, not on the manual Ordered list
- Recipients
- 237 (live Klaviyo count, Oct 6)
Hold: 0 recipients
Past pizza customers (High-Intent)
- Subject
- Friday dinner, already handled
- Preview text
- Order by Oct 23. Bake them when the family sits down.
- From
- Henn House BBQ <phil@hennhousebbq.com>
- Send
- Tue Oct 6, 2026 · 12:15 PM CT (10:15 AM PT)
- Audience
- Fall Pizza High-Intent (WMYLQP)
- Recipients
- 0 No profile has a past pizza order in Klaviyo
E2
Lineup + sauce · Game day
Thu Oct 15, 2026 · 12:15 PM CT (10:15 AM PT)
Send
Everyone else (Cold Engaged)
- Subject
- Feed the game without cooking
- Preview text
- Order by Oct 23. We will have them ready Oct 30.
- From
- Henn House BBQ <phil@hennhousebbq.com>
- Send
- Thu Oct 15, 2026 · 12:15 PM CT (10:15 AM PT)
- Audience
- Fall Pizza Cold Engaged (X2sMLQ): on the Email List, can receive email, never bought a pizza product, not on the manual Ordered list; excludes Fall Pizza 2026 Ordered
- Recipients
- 237 now, minus new pizza buyers
Hold: 0 recipients
Past pizza customers (High-Intent)
- Subject
- Game day, from the freezer
- Preview text
- Orders close Oct 23. Pickup Oct 30 at The Roost.
- From
- Henn House BBQ <phil@hennhousebbq.com>
- Send
- Thu Oct 15, 2026 · 12:15 PM CT (10:15 AM PT)
- Audience
- Fall Pizza High-Intent (WMYLQP)
- Recipients
- 0
E3
Final call · Easy weeknight
Wed Oct 21, 2026 · 12:15 PM CT (10:15 AM PT)
Send
Everyone else (Cold Engaged)
- Subject
- When nobody wants to cook
- Preview text
- Last day to order is Friday. Pickup Oct 30 in Altona.
- From
- Henn House BBQ <phil@hennhousebbq.com>
- Send
- Wed Oct 21, 2026 · 12:15 PM CT (10:15 AM PT)
- Audience
- Fall Pizza Cold Engaged (X2sMLQ): on the Email List, can receive email, never bought a pizza product, not on the manual Ordered list; excludes Fall Pizza 2026 Ordered
- Recipients
- 237 now, minus new pizza buyers
Hold: 0 recipients
Past pizza customers (High-Intent)
- Subject
- The night nobody wants to cook
- Preview text
- Orders close Friday. Bake one and dinner is done.
- From
- Henn House BBQ <phil@hennhousebbq.com>
- Send
- Wed Oct 21, 2026 · 12:15 PM CT (10:15 AM PT)
- Audience
- Fall Pizza High-Intent (WMYLQP)
- Recipients
- 0
Texts (SMS)
S1
Easy dinner night
Fri Oct 9, 2026 · 11:00 AM CT
Send
Everyone else (recommended for all)
Henn House BBQ shop line
Henn House BBQ: Pizza for the night nobody wants to cook. Smoked in Altona, baked at home. Brisket $18 · pork/chicken $16. Order by Oct 23. Pickup Oct 30 at The Roost.
Get an easy dinner: https://hennhousebbq.com/pizza/s1
STOP to opt out.
Get an easy dinner: https://hennhousebbq.com/pizza/s1
STOP to opt out.
- Send
- Fri Oct 9, 2026 · 11:00 AM CT
- Audience
- Contacts who ticked the MARKETING text box on a Henn House web form (catering, contact, food truck), minus anyone who already ordered Fall Pizza and anyone who replied STOP
- Recipients
- 69 (now), minus pizza buyers + opt-outs at send time
- Length
- 238 chars · Unicode (the · forces it) · 4 segments
- Link goes to
- https://hennhousebbq.com/fall-pizza-pickup?utm_source=sms&utm_medium=sms&utm_campaign=fall_pizza_pickup_2026&utm_content=s1
Hold: no past-buyer list
Past pizza customers
Henn House BBQ shop line
Henn House: Easy dinner night with our smoked BBQ pizzas, from the freezer. Order by Oct 23. Pickup Oct 30, 3 to 6 PM at The Roost on Depot St.
Order the easy dinner: https://hennhousebbq.com/pizza/s1
STOP to opt out.
Order the easy dinner: https://hennhousebbq.com/pizza/s1
STOP to opt out.
- Send
- Fri Oct 9, 2026 · 11:00 AM CT
- Audience
- Only if we can tag past pizza buyers in GHL
- Recipients
- 0 identified
- Length
- 217 chars · GSM · 2 segments
- Link goes to
- https://hennhousebbq.com/fall-pizza-pickup?utm_source=sms&utm_medium=sms&utm_campaign=fall_pizza_pickup_2026&utm_content=s1
S2
Family night
Sun Oct 18, 2026 · 10:00 AM CT
Send
Everyone else (recommended for all)
Henn House BBQ shop line
Henn House BBQ: Family at the table, BBQ pizzas in the oven. Brisket $18 · pork/chicken $16. Order by Oct 23. Pickup Oct 30 at The Roost.
Get family night handled: https://hennhousebbq.com/pizza/s2
STOP to opt out.
Get family night handled: https://hennhousebbq.com/pizza/s2
STOP to opt out.
- Send
- Sun Oct 18, 2026 · 10:00 AM CT
- Audience
- Contacts who ticked the MARKETING text box on a Henn House web form (catering, contact, food truck), minus anyone who already ordered Fall Pizza and anyone who replied STOP
- Recipients
- 69 (now), minus pizza buyers + opt-outs at send time
- Length
- 214 chars · Unicode (the · forces it) · 4 segments
- Link goes to
- https://hennhousebbq.com/fall-pizza-pickup?utm_source=sms&utm_medium=sms&utm_campaign=fall_pizza_pickup_2026&utm_content=s2
Hold: no past-buyer list
Past pizza customers
Henn House BBQ shop line
Henn House: Family night is a pizza bake, not a cooking project. Order your BBQ pizzas by Friday. Pickup Oct 30 at The Roost.
Order for family night: https://hennhousebbq.com/pizza/s2
STOP to opt out.
Order for family night: https://hennhousebbq.com/pizza/s2
STOP to opt out.
- Send
- Sun Oct 18, 2026 · 10:00 AM CT
- Audience
- Only if we can tag past pizza buyers in GHL
- Recipients
- 0 identified
- Length
- 200 chars · GSM · 2 segments
- Link goes to
- https://hennhousebbq.com/fall-pizza-pickup?utm_source=sms&utm_medium=sms&utm_campaign=fall_pizza_pickup_2026&utm_content=s2
S3
Grab them for Friday (final)
Thu Oct 22, 2026 · 4:00 PM CT
Send
Everyone still deciding
Henn House BBQ shop line
Henn House: Tomorrow is the last day to order Fall Pizza. Grab a few pies for Friday dinner. Pickup Oct 30, 3 to 6 PM at The Roost.
Grab them for Friday: https://hennhousebbq.com/pizza/s3
STOP to opt out.
Grab them for Friday: https://hennhousebbq.com/pizza/s3
STOP to opt out.
- Send
- Thu Oct 22, 2026 · 4:00 PM CT
- Audience
- Contacts who ticked the MARKETING text box on a Henn House web form (catering, contact, food truck), minus anyone who already ordered Fall Pizza and anyone who replied STOP
- Recipients
- 69 (now), minus pizza buyers + opt-outs at send time
- Length
- 204 chars · GSM · 2 segments
- Link goes to
- https://hennhousebbq.com/fall-pizza-pickup?utm_source=sms&utm_medium=sms&utm_campaign=fall_pizza_pickup_2026&utm_content=s3
Audience notes
- Why High-Intent is 0: it looks for a Klaviyo "Ordered Product" with "Pizza" in the name. The Fall Pizza products are new in Shopify this month, and past Roost pizza pickups never went through Shopify, so nobody qualifies. The "Past pizza customers" versions have no one to go to.
- Recommendation: send the "Everyone else" version of each email to Fall Pizza Cold Engaged (237). It already leaves out anyone who has bought a pizza product. Keep the High-Intent drafts on hold, unless Phil has a list of past pizza buyers we can import, then they get the "Past pizza customers" copy.
- Already ordered: "Fall Pizza 2026 Ordered" (U5szsi) = bought a pizza product since Oct 2, OR on the manual list QYnkvG. E2 and E3 exclude it. As of Oct 6 there are 0 pizza orders in Shopify. Phone and cash orders that skip Shopify go on the manual list by hand.
- Texts: sent from the GHL shop line. Audience is the 69 unique phone numbers that ticked the marketing text box on a Henn House form. We do NOT use the ~115 numbers that only agreed to texts about their own catering inquiry. Anyone who ordered pizza (Shopify order, matched by phone) or who opted out is removed at send time. The Klaviyo Text Messaging List is empty (0) and is not used.
- Links: each email button goes to the order page with tracking (utm_source=klaviyo, utm_content e1_cold and so on). Texts use short links, hennhousebbq.com/pizza/s1, s2 and s3. Each one redirects to the order page with tracking.